Since search engines started using meta descriptions in their search result snippets, they’ve always had the challenge of deciding what to display when the meta description won’t work or isn’t relevant. Usually, a search engine will take an excerpt from the page when a meta description tag isn’t viable. To prevent search engines from taking...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
LinkedIn bidding can be tricky if you’ve never advertised on the platform before or are not familiar with how Linkedin charges for campaigns. Sometimes the default is to use Automated Bidding, as it claims to deliver more results for your campaign initiative. However, that’s not always the case. In this blog, we will look at...
Once an author finishes a novel, the book is done, right? Wrong. Even though the bulk of the copy is complete, there are still a few additional touches before the book is finalized. In a previous post, we talked about how a title tag is similar to the cover of a book, and how it...